Do design for robots

60% of internet traffic comes from bots. Some of them are malicious but most are working for you...

XXI century started with web 2.0 where content is generated by users. Big change. All social networks were born and so on. But actually, we have web 3.0 now. We have web pages for robots. Or, should I say, we need to have it.

It is very rare if you are looking for something and going directly to some site. Usually, you use search engines like Google. Probably just Google...

So information (products, services...) you need, have to be properly indexed by the search engine (bots). So a website needs SEO, SEM etc. Needs structured data (schema.org), sitemap and clear, proper tags structure.

UX is more about people than technology, but don't forget about technology working for this people. So do design for robots too.